The ultimate goal of the Search Engine Optimization is getting a good Page Rank (PR) and driving a big amount of traffic to the site. The key to force the traffic is Keywords. I will be able to track the appropriate keywords that the client might use to achieve site. This is a large skill to use and optimize correct keywords.
While selecting Keywords I take care of the following:
Competitors Keyword: When I am in a marketplace where I recognize there is a big competition and I have to be in the contest with others, I identify what keywords other competitors are applying. If the keywords used are exceptionally ordinary and I am getting a big amount of search result on the SERP page for that, try to use a comparable or a mixture of such keywords.
Less Competitive keywords: When I begin optimizing a site, will start using less competitive keywords first. As I begin getting several results and the business is also spreading, I will shift to the difficult keywords. This is a good perform to start with.
Localize Keywords: At the very initiate of the business, it is unconscious I look for the local market first, same thing in the keywords. A good research on what category keywords are used by the local market for the specific search. Here the competition will be fewer than the global marketplace, even though my purpose is to rock worldwide business. So at first I want to optimize a site for the local market, slowly and increasingly I can progress for the larger market.
Seasonal keywords: There are many such events when public come online and use such kind of keywords; Religious festival is one such event. During Religious festival people appear to buy online gifts. I try to achieve such market by optimizing the site for such occurrences as well. When choose such keywords, again a good market study, I will think like a client and attempt to search for it in the search engine and make a decision which keywords will do better.
Tools will be applied:
Google AdWords Keyword Tool, Wordtracker, Keyword Discovery, Google AdWords Traffic Estimator, Google Alerts, Google Suggest
Competitive Analysis:
I will find out the competitors of my proposed site-- their strategy, their tactics, their level of success, etc. -- is vital to the achievement of my SEO initiatives. I will choose the competitors sites engaging spots in the SERPs (search engine results pages) for keywords that I am targeting. I will record of minimum 5 of my major competitors and will note the following points: Link Quality, Anchor Text, Page titles, Meta data, Site design, robots.txt file, Page Rank ,Number of Indexed Pages, Number of Incoming Links, , Site Age, Duplicate Content, Website Architecture Issues, Keyword Cannibalization Issues, On-Site Optimization Score, Age of Domain,
Tools will be applied:
Complete Search Analytics, Yahoo Site Explorer, Google Webmaster tool, Keyword Spy, Web CEO, Alexa
SEO friendly Web Site Structure and Navigation Plan:
It applies for fully a new web site. Website structure and SEO are a mixture of topics that it is an effective way to build a SEO friendly Web Site Structure and Navigation Plan. Of the three columns of SEO (Structure, Content, and Links) I get the structure of a website to be one of the most below rated things in search engine optimization plan. At this stage there are some important issues will be included such as………..
- Valid Markup and Cascading Style Sheets (CSS)
- Website Templating
- Search Engine Friendly URLs
- Dynamic Websites and Duplicate Content
- Internal Site Navigation
Appropriate Strategies/Tactics:
Each company is exceptional, and each SEO operation has to be exclusive, too. Knowing my objectives, my existing resources, and anticipated audience will help me to choose the right strategies and tactics for my SEO campaign.
Scheduling of my Optimizing Process:
I will follow a perfect time schedule according to a table of timing in my all marketing campaign to increase working efficiency in all on-page and off page optimization processs.
I will follow a perfect time schedule according to a table of timing in my all marketing campaign to increase working efficiency in all on-page and off page optimization processs.
Organized by: SEO EXPERT IN BANGLADESH
