Before even talking about benefits, do you know what directory submission is? It is a concept similar to the yellow pages, or directory assistance. Essentially, it gets your website listed in different web directories. Now, what are the benefits or directory submission?
Directory submission gets your website known to a wider number of people. Two web directories are Google and Yahoo. It is just like opening a phone directory. All you will see are business or personal listings arranged alphabetically. If you are looking for a certain service, it would be so easy to look it up. But did you notice that some listings are larger than others, bolder or more colorful? The business that did that had to pay more, but it is a justified expense because your eyes tend to zoom in on the large box or the bold print. Isn’t it true that you normally would call that highlighted business, simply because it is bigger or bolder?
The same principle works with web directories. Submitting your website into a directory means getting your website indexed. It lets people know you exist and that you are open for business. It gets you noticed.
Another benefit of directory submission are the links. It has one way links or links exchanged with other complimentary sites. For example, if you are a website for men and their hobbies, you could have links with retailers of certain gadgets and toys, and vice versa. This can help drive more people to visit your website. Thus, it can boost your search engine optimization.
Why would you want to do this? If the purpose of building a website was to one day be able to sell it or tie up with a larger website, for an obscene amount of money, then you need to get your website known. A huge source of revenue, aside from a buy out, would come from advertisers.
If advertisers become familiar with your website, and notice how much attention you are getting from their market, you can bet your bottom dollar that they will want to work with you. The more advertisers you have, the higher your income potential. The higher your income potential, the more chances someone out there will want to partner with you or buy you out. Thus, another success story for others to envy.
I would assume that the reason you started a website was in the hope that you could become successful. Then you need directory submission. The benefits of directory submission are too strong to disregard.
Most directories do not charge for listings, but if they do, the fee is minimal. It is also worth the cost. So, why not look for the best professionals to help you fast track your success story? Whatever you decide on, one things for sure, you essentially have nothing to lose, and everything to gain.
